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LB Transit implementing new fare pass technology

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Effective April 1, 2009, Long Beach Transit is introducing newly designed, electronically activated magnetic stripe cards that replace all current passes. This new technology is widely used by other transit systems throughout the country and is expected to facilitate easier boarding, allow for better tracking of ridership patterns for future transit planning, and enable customers to personalize fare passes to their budget and transit needs.

“This is valuable technology and a great service we can provide to our customers. Long Beach Transit will be even better equipped to accommodate the community’s travel needs through detailed service planning and a range of fare products closely tied to customers’ transit requirements,” said Larry Jackson, chief executive officer of Long Beach Transit.
With the introduction of a new 30-day pass that replaces former monthly passes, and the new five-day pass, Long Beach Transit customers will be able to more effectively budget their transit needs using a validation system made possible by magnetic stripe card technology.
Fare passes will be activated the first time they are used on board Long Beach Transit buses, not on the date of purchase, and will continue to be active for the specified number of consecutive days. Expiration dates will automatically print on the pass during validation in the fare box upon first use. Former monthly pass purchase times were limited, and passes could only be used within a specified calendar month. Now, the new 30-day pass is no longer tied to a calendar month. Five-day passes offer customer convenience by allowing for a targeted transit purchase based on the frequency with which they ride.
One-day and five-day passes are already available for purchase on board Long Beach Transit buses at the fare box. Long Beach Transit will only accept traditional “scratch off” day passes, 10-ride coupons, and one-ride coupons through April 30, 2009. After April 30, the older passes will no longer be accepted on Long Beach Transit buses. New 25-ride packets can be purchased instead.
Guides that detail how to activate and use the new magnetic stripe fare passes are available on board Long Beach Transit buses and the Long Beach Transit websites in English at and in Spanish at:

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  1. TransportGooru Headline News Agrregator Dispatch - March 27, 2009 | Transport Gooru on March 27th, 2009 5:08 pm

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LB Transit implementing new fare pass technology